For agencies Creative, marketing & brand studios

Project management for creative agencies that live and die by the handoff.

Your work isn't one project. It's eleven client accounts, each a chain of people waiting on each other: strategist, copywriter, designer, client, media buyer. Flowral maps each campaign as a flow of dependent tasks, so nothing goes live before sign-off and nobody sits on work that isn't ready yet.

✦ Free forever for two people · Clients never cost a seat · No credit card

Acme: Spring campaign · live flow
A marketing campaign mapped in Flowral: brief and concept complete in green, client approval in amber, and the launch tasks greyed out below until approval lands.
The actual problem

Agency projects don't fail on effort. They fail in the gaps between people.

Every agency already has a task list. The hours don't leak out of the tasks — they leak out of the spaces between them.

Work sits blocked and nobody notices

A deliverable waits three days on an approval nobody chased, because "waiting on client" isn't a state your board actually understands. You find out in the Friday status call.

🔁

Work starts before it should

A designer builds out fifteen assets against a concept the client hadn't signed off. The client changes direction. That's not a scoping problem — it's a sequencing one, and you eat the hours.

🌪️

Nobody can tell what's actually next

Across eleven accounts, the honest answer to "what should I work on?" is buried in a backlog of two hundred items, most of which can't be started today anyway.

📞

Status lives in an account manager's head

Which means it gets reconstructed by hand, every week, for every client — and it's stale by the time the deck is sent.

Generic project tools model this as a flat list with optional, decorative dependencies that nobody maintains. Flowral makes the dependencies the product.

How it works on a campaign

Map the campaign once. It runs itself from there.

Brief → concept → copy → design → client approval → brand check → schedule → live. Draw that once and it becomes the plan, the timeline and the status report at the same time.

The order stops being a convention and starts being a rule

In Flowral, a task that isn't ready isn't in anyone's list. The moment the client approves, the scheduling task appears for whoever owns it — no standup, no nudge, no one refreshing a board to check.

  • Approval gates. "Go live" can require the client and brand sign-off — both, not either.
  • Every account is its own flow, and flows are unlimited on every plan, Free included.
  • Sub-tasks per deliverable, so "15 social cuts" is one task that finishes when its parts do.
  • The activity feed is the status update — written as the work happens, not the night before.
Campaign briefstrategy · doneTM
Concept + key visualcreative · doneAL
Client approvalready · with client · 2 daysClient
🔒Adapt 15 social cutsblocked · needs approval
🔒Schedule & go liveblocked · needs approval + brand
Built for client work

The parts that matter when the work is someone else's brand

👤

Clients are free, on every plan

Client and guest access costs nothing, on Free as well as Pro. Bring the client into the flow they're blocking and the chase mostly stops happening. You're only ever billed for your own team.

🔒

"Requires X of N" sign-off

Launch can wait on two of three approvals, or on both the client and your brand lead. The rule is enforced by the tool, not remembered by a person.

🗂️

Reusable campaign templates

Product launches, monthly retainers, brand refreshes — the same shape every time. Save a flow as a template and the next one starts fully mapped. (Saving templates is Pro.)

📋

Status that writes itself

Every completion, comment and handoff is logged as it happens. The weekly client update becomes reading, not reconstruction.

📊

Workload across every account

See who is carrying what across all eleven clients before you promise the twelfth a Thursday. (Delivery reports are Pro.)

💬

Feedback on the task, not in a thread

Comments and files live on the deliverable they belong to, so "which version did they mean?" stops being a question you have to answer from memory.

An honest comparison

You probably already have Asana, Monday or a spreadsheet

Those are good tools and we're not going to pretend otherwise. Asana and Monday are more flexible than Flowral, have far bigger integration libraries, and if your problem is "we need somewhere to keep tasks", they solve it and you don't need us.

The difference is narrow and it's the whole product. In those tools a dependency is a note: you can mark that "go live" depends on "client approval", and then start "go live" anyway, because nothing stops you. In Flowral a dependency is a rule. Blocked work isn't in the list. It isn't a filter someone has to remember to apply, and it isn't a colour on a card — the work simply isn't offered until it's genuinely ready.

For most teams that distinction is academic. For an agency, where a designer working ahead of a client sign-off means redoing the work and eating the hours, it's the entire margin. That's the trade: less flexibility, in exchange for a plan that can't be quietly ignored.

Free for two people. €9 a person after that. Clients always free.

No trial clock, no seat minimums, no setup fee. Map one real client campaign and see whether it cuts the chasing — there's nothing to cancel if it doesn't.

Start free, no card needed

Agency questions, answered

Can clients see the work without paying for a seat?

Yes, on every plan including Free. Clients and guests are not workspace members, so they never count toward your bill. You share the flows you want them in, and they see progress on those. An agency with forty client contacts pays for its own team and nothing else.

How is this different from Asana or Monday for an agency?

Those tools let you record that one task depends on another, but nothing stops the second task from starting anyway. Flowral enforces the order: work that is not ready is not in anyone's list. For agency delivery, where a design going to production before client sign-off means redoing it, enforcement is the difference.

We run twenty client accounts at once. Does that work?

Each client project is its own flow, and flows are unlimited on every plan. The Ready view spans all of them, so an account manager sees what is actionable across every client rather than opening twenty boards to find out.

Our campaigns follow the same shape every time. Do we rebuild them?

No. Save a finished flow as a template and start the next campaign from it, with the dependencies and approval gates already in place. Saving new templates is a Pro feature; starting flows from templates you already have is not.

What if a client is slow to approve?

The approval task sits as the visible blocker on everything downstream, with its own owner and its own age. That is usually the useful part: instead of a launch quietly slipping, you can see on the first day of the delay exactly what it is holding up.

Not an agency? Flowral is also used by dev & product studios and consultancies.